LAS VEGAS CITY OF LIGHTS JAZZ FESTIVAL

The Las Vegas City of Lights Jazz and R&B Festival is one of the longest-running smooth jazz and R&B festivals on the West Coast, bringing together legendary artists and emerging talent for one exciting weekend. I crafted artist spotlight campaigns, dynamic video reels, and real-time coverage that boosted engagement by over 40% while also expanding to new social platforms.

As part of the marketing team, I contributed to multi-channel campaign execution including:

• weekly newsletter copywriting

• social media scheduling and content creation

• targeted giveaway campaigns

• on-site scripting and direction with festival talent