GATOR BY THE BAY
Gator By The Bay is Southern California’s largest Louisiana-themed music and food festival, celebrating Cajun, zydeco, blues, and more across four immersive days. From crafting creative concepts for giveaways to collaborating with the design team on culturally authentic assets, I drove consistent brand storytelling that resonated with attendees, resulting in high impact digital impressions and a significant increase in pre-sale ticket conversions.
As part of the marketing team, I contributed to multi-channel campaign execution including:
weekly newsletter copywriting
social media scheduling and content creation
targeted giveaway campaigns
on-site scripting and direction with festival talent
